Digital Marketing Specialist

Description

Totes Luxe UK is a dynamic and innovative fashion brand committed to delivering high-quality, trend-setting accessories to fashion-forward individuals worldwide. With a focus on sustainability, creativity, and inclusivity, we strive to inspire confidence and empower self-expression through our collections. As we continue to expand our presence in the market, we are seeking a talented and experienced Marketing Expert to join our team and drive our brand's growth through strategic marketing initiatives. As a Digital Marketer, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. If you have a passion for digital marketing and a proven track record of success, we want to hear from you.

Job Description:

Responsibilities:
1. Develop and implement comprehensive marketing strategies to promotes Totes Luxe and increase brand awareness, engagement, and sales.
2. Conduct market research and analyse consumer trends, preferences, and behaviors to identify opportunities for brand positioning and differentiation.
3. Manage all aspects of digital marketing, including but not limited to social media marketing, email marketing, influencer partnerships, and content creation.
4. Oversee the planning and execution of marketing campaigns, product launches, and promotional events, ensuring alignment with brand objectives and target audience.
5. Collaborate with cross-functional teams, including design, product development, and sales, to develop integrated marketing initiatives that drive business results.
6. Monitor and analyze marketing performance metrics, such as website traffic, engagement rates, conversion rates, and ROI, to optimize campaigns and maximize results.
7. Stay updated on industry trends, best practices, and emerging technologies in digital marketing and fashion to maintain a competitive edge in the market.
8. Build and maintain strong relationships with external partners, including agencies, vendors, influencers, and media outlets, to enhance brand visibility and reach.

Qualifications:
1. Proven track record of success in developing and executing strategic marketing campaigns for fashion brands, preferably in the apparel or accessories industry.
2. Strong understanding of digital marketing channels and platforms, including social media, email marketing, SEO, SEM, and e-commerce.
3. Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimise marketing performance.
4. Creative thinker with a passion for fashion and a keen eye for design, aesthetics, and trends.
5. Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external partners.
6. Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously in a fast-paced environment.
7. Results-oriented mindset with a focus on driving measurable business outcomes and achieving marketing objectives.

Join Totes Luxe and be part of a passionate team dedicated to shaping the future of fashion and inspiring confidence through style. If you have the skills, experience, and creativity to drive our brand's success, we'd love to hear from you. Apply now to embark on an exciting journey with us!

Job Type: Part-time

Salary: £20.00-£25.00 per hour

Expected hours: 15 – 25 per week

Benefits:

• Company events
• Employee discount
• Work from home

Schedule:

• Flexitime

Application question(s):

• Please attach a portfolio or relevant links showing your experience

Education:

• GCSE or equivalent (preferred)

Experience:

• Digital marketing: 1 year (required)
• Marketing: 1 year (required)
• Fashion retail: 1 year (required)

Work Location: Remote